To evangelize across an entire business all of the time is going to take some effort and some determination. It will also take some energy. Actually, that's wrong; it will take a lot of energy. Your target audience is wide and far-reaching, from senior management to the shop floor, so it will take up quite an amount of time for you and your team to get the message across. Before we go into the details of what to say to who, when, and how, let's get the ground rules sorted:

• If you are to be convincing when evangelizing to others the virtues of CD and DevOps adoption, you and your newly formed team need to truly believe in it—if you don't, then how can you expect others to?
• You, the team, and whoever is involved in the project, must practice what you preach and set a good example for others to follow. For instance, if you build...