Gamification for Product Managers

In this chapter, we will cover the persona of the product manager we are writing for and other roles that apply to this content. We’ll take a deep dive into the competencies and skills of product managers. In those areas, we will discuss their relationship with gamification and briefly overview where the skills relate to gamification, so it’s clear what the role entails and who is responsible for managing the areas of product development we will be covering.

Product managers can use gamification to increase user engagement, motivation, and adoption of their products. We’ll cover why user engagement is one of the most, if not the most, vital metrics to judge a product’s value.

We will show how design elements such as points, levels, rewards, and challenges enhance the UX and drive desired behaviors, termed nudges in non-game contexts, such as the products you are responsible for developing.

By using gamification in their product development efforts, product managers can create more engaging, motivating, and effective products to differentiate themselves from competitors and stand out in a crowded marketplace.

We’ll also create a fictional app to show how the core principles of gamification for product managers increase the value of the technology you are building.

In this chapter, we’re going to cover the following main topics:

• Product Manager Core Competencies
• Elite Eight Skills for Product Managers
• The 3 core principles

By the end of the chapter, you will know how to be a better product manager by incorporating gamification into your product work. You will understand how to drive user engagement by tapping into human motivations and psychology and will know about the concept of nudges and how you can design them to influence user behavior. Additionally, you will learn about the potential of gamification to break the status quo and revolutionize the way we interact with technology, creating more engaging and personalized experiences for users. These skills and insights will enable you to develop more effective and impactful gamification strategies for your products and will help you stay ahead of the curve in a rapidly evolving industry.