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The Data Science Workshop
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The business head of the bank for which you are working as a data scientist recently raised the alarm about the results of the term deposit propensity model that you built in Chapter 3, Binary Classification. It has been observed that a large proportion of customers who were identified as potential cases for targeted marketing for term deposits have turned down the offer. This has made a big dent in the sales team's metrics on upselling and cross-selling. The business team urgently requires your help in fixing the issue to meet the required sales targets for the quarter. Don't worry, though – this is the problem that we will be solving later in this chapter.
First, we begin with an analysis of the issue.
In this exercise, we will be analyzing the problem of predicting whether a customer will buy a term deposit. For this, you will be fitting a logistic...