Sign In Start Free Trial
Account

Add to playlist

Create a Playlist

Modal Close icon
You need to login to use this feature.
  • Book Overview & Buying Hadoop Blueprints
  • Table Of Contents Toc
  • Feedback & Rating feedback
Hadoop Blueprints

Hadoop Blueprints

By : Sudheesh Narayan, Anurag Shrivastava, Deshpande
5 (1)
close
close
Hadoop Blueprints

Hadoop Blueprints

5 (1)
By: Sudheesh Narayan, Anurag Shrivastava, Deshpande

Overview of this book

If you have a basic understanding of Hadoop and want to put your knowledge to use to build fantastic Big Data solutions for business, then this book is for you. Build six real-life, end-to-end solutions using the tools in the Hadoop ecosystem, and take your knowledge of Hadoop to the next level. Start off by understanding various business problems which can be solved using Hadoop. You will also get acquainted with the common architectural patterns which are used to build Hadoop-based solutions. Build a 360-degree view of the customer by working with different types of data, and build an efficient fraud detection system for a financial institution. You will also develop a system in Hadoop to improve the effectiveness of marketing campaigns. Build a churn detection system for a telecom company, develop an Internet of Things (IoT) system to monitor the environment in a factory, and build a data lake – all making use of the concepts and techniques mentioned in this book. The book covers other technologies and frameworks like Apache Spark, Hive, Sqoop, and more, and how they can be used in conjunction with Hadoop. You will be able to try out the solutions explained in the book and use the knowledge gained to extend them further in your own problem space.
Table of Contents (9 chapters)
close
close

Creating the solution outline


A churn predictor or churn detector is a program that takes a dataset containing the customer records, one row per customer, as input. Each row is then fed to the churn prediction algorithm which predicts whether a customer will churn or not.

The churn predictor can simply be used in batch mode to generate outbound emails or calls, or it can be integrated with the inbound interactive channels, such as a website or call center. Once we know that the customer is likely to churn, then we can offer him or her an incentive, such as a special offer, to make him change his or her mind.

We can take a proactive or reactive approach to churn prevention. In the reactive approach, we offer special incentives to the customer when he or she informs us that he would like to terminate the service. This gives us a few weeks' time to retain the customer. The reactive approach is not very relevant for this chapter because, once the customer announces that he or she is planning to...

Unlock full access

Continue reading for free

A Packt free trial gives you instant online access to our library of over 7000 practical eBooks and videos, constantly updated with the latest in tech

Create a Note

Modal Close icon
You need to login to use this feature.
notes
bookmark search playlist download font-size

Change the font size

margin-width

Change margin width

day-mode

Change background colour

Close icon Search
Country selected

Close icon Your notes and bookmarks

Delete Bookmark

Modal Close icon
Are you sure you want to delete it?
Cancel
Yes, Delete

Delete Note

Modal Close icon
Are you sure you want to delete it?
Cancel
Yes, Delete

Edit Note

Modal Close icon
Write a note (max 255 characters)
Cancel
Update Note

Confirmation

Modal Close icon
claim successful

Buy this book with your credits?

Modal Close icon
Are you sure you want to buy this book with one of your credits?
Close
YES, BUY