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Mastering QlikView

Mastering QlikView

By : Stephen Redmond
4.5 (10)
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Mastering QlikView

Mastering QlikView

4.5 (10)
By: Stephen Redmond

Overview of this book

If you are a business application developer or a system analyst who has learned QlikView and Qlik Sense and now want to take your learning to a higher level, then this book is for you. It is assumed that you are aware of the fundamentals of QlikView and have working knowledge of development and in-memory analytics.
Table of Contents (9 chapters)
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8
Index

Understanding the audience

To deliver effective data visualizations, we need to understand our audience: human beings.

Understanding the audience

There are some rules that we need to know when dealing with humans. These are based on sound psychological studies, and therefore, aren't always true! They are good guidelines that apply to the majority of the population, but we really need to know that you can't please all of the people all of the time.

Matching patterns

One of the things that humans really excel at is recognizing things that they have seen before or look similar to things that they have seen before and associating those things with other similar things that they have experienced before. As we tend to share a lot of cultural experiences, many of us will share the same generalizations. For example, you might have seen this in your Facebook or e-mail in the recent past:

"Olny srmat poelpe can raed tihs.

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor...

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