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Effective Platform Product Management

Effective Platform Product Management

By : Memon
4.8 (12)
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Effective Platform Product Management

Effective Platform Product Management

4.8 (12)
By: Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
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1
Section 1: Building the Right Strategy for the Platform Business Model
6
Section 2: Building the Platform
10
Section 3: Measuring the Performance of the Platform

Identifying the solution

Identifying solutions is the next and most crucial step of the ideation phase for any product or platform. After we have identified a problem statement that is cutting across all the entities or user roles for our digital platform, we should dive into identifying solutions. And, in a similar way to the problem statement, we must also validate whether our solution is the right one for the platform. The holistic problem statement identified and shortlisted in the previous step should be the center of the solution phase. There are various techniques available that can be used to ideate solutions, so let us look at some of them in detail:

  • Brainstorming: Brainstorming is the most common and popular technique for ideation. It is not just restricted to product ideas but can be used for any situation where there is a need to ponder different opinions and arrive at a solution. Here, a group of people should sit together and build ideas on top of each other until...

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