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Fundamentals of Analytics Engineering

Fundamentals of Analytics Engineering

By : Dumky De Wilde, Kassapian, Gligorevic, Juan Manuel Perafan, Lasse Benninga, Ricardo Angel Granados Lopez, Taís Laurindo Pereira
4.7 (3)
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Fundamentals of Analytics Engineering

Fundamentals of Analytics Engineering

4.7 (3)
By: Dumky De Wilde, Kassapian, Gligorevic, Juan Manuel Perafan, Lasse Benninga, Ricardo Angel Granados Lopez, Taís Laurindo Pereira

Overview of this book

Written by a team of 7 industry experts, Fundamentals of Analytics Engineering will introduce you to everything from foundational concepts to advanced skills to get started as an analytics engineer. After conquering data ingestion and techniques for data quality and scalability, you’ll learn about techniques such as data cleaning transformation, data modeling, SQL query optimization and reuse, and serving data across different platforms. Armed with this knowledge, you will implement a simple data platform from ingestion to visualization, using tools like Airbyte Cloud, Google BigQuery, dbt, and Tableau. You’ll also get to grips with strategies for data integrity with a focus on data quality and observability, along with collaborative coding practices like version control with Git. You’ll learn about advanced principles like CI/CD, automating workflows, gathering, scoping, and documenting business requirements, as well as data governance. By the end of this book, you’ll be armed with the essential techniques and best practices for developing scalable analytics solutions from end to end.
Table of Contents (23 chapters)
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1
Prologue
Free Chapter
2
Part 1:Introduction to Analytics Engineering
5
Part 2: Building Data Pipelines
11
Part 3: Hands-On Guide to Building a Data Platform
13
Part 4: DataOps
17
Part 5: Data Strategy
21
Index

Selecting the KPIs

You proudly tell Jan that all the tooling is now in place to create a dashboard! The most important thing now is to get his input on what to start measuring. As stated earlier in this chapter, Jan values healthy financial growth and customer satisfaction. He can also see the importance of monitoring these objectives as they evolve. After careful consideration, Jan has decided which KPIs are the most important for his business and how he is going to monitor them in a dashboard.

Here’s an overview of the KPIs that have been selected:

  • Sales revenue: The total revenue generated during a given period. This is a fundamental KPI for any retail business, providing a basic measure of its financial performance.
  • Sales volume: The total number of waffles sold during a given period. It should be tracked in total and broken down by different waffle types.
  • Gross profit: This is calculated as sales revenue minus the product’s unit price (cost of...

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