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Python Machine Learning By Example

Python Machine Learning By Example

By : Yuxi (Hayden) Liu
4.9 (9)
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Python Machine Learning By Example

Python Machine Learning By Example

4.9 (9)
By: Yuxi (Hayden) Liu

Overview of this book

The fourth edition of Python Machine Learning By Example is a comprehensive guide for beginners and experienced machine learning practitioners who want to learn more advanced techniques, such as multimodal modeling. Written by experienced machine learning author and ex-Google machine learning engineer Yuxi (Hayden) Liu, this edition emphasizes best practices, providing invaluable insights for machine learning engineers, data scientists, and analysts. Explore advanced techniques, including two new chapters on natural language processing transformers with BERT and GPT, and multimodal computer vision models with PyTorch and Hugging Face. You’ll learn key modeling techniques using practical examples, such as predicting stock prices and creating an image search engine. This hands-on machine learning book navigates through complex challenges, bridging the gap between theoretical understanding and practical application. Elevate your machine learning and deep learning expertise, tackle intricate problems, and unlock the potential of advanced techniques in machine learning with this authoritative guide.
Table of Contents (18 chapters)
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16
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17
Index

Predicting Online Ad Click-Through with Tree-Based Algorithms

In the previous chapter, we built a movie recommender. In this chapter and the next, we will be solving one of the most data-driven problems in digital advertising: ad click-through prediction—given a user and the page they are visiting, this predicts how likely it is that they will click on a given ad. We will focus on learning tree-based algorithms (including decision trees, random forest models, and boosted trees) and utilize them to tackle this billion-dollar problem.

We will be exploring decision trees from the root to the leaves, as well as the aggregated version, a forest of trees. This won’t be a theory-only chapter, as there are a lot of hand calculations and implementations of tree models from scratch included. We will be using scikit-learn and XGBoost, a popular Python package for tree-based algorithms.

We will cover the following topics in this chapter:

  • A brief overview of ad...
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