
Solutions Architect's Handbook
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Let’s look at various use cases across different categories such as customer experience, employee production, and business operations efficiency, and learn how generative AI is enhancing existing AI capabilities and bringing forth entirely new possibilities:
Generative AI is changing the game in how customers interact with businesses. Imagine you’re shopping online for shoes. A generative AI-based virtual assistant on the website greets you and helps you find the perfect pair based on your style and size preferences. It can even show you images of the shoes and answer any questions you have. Let’s look at some more such use cases where generative AI can help to improve customer experience and engagement: